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Cold calling · B2B sales · ScriptsThe Addex BlogPractical cold calling and B2B sales, from 20+ years on the phone.
How to Book 20 Meetings a Week Cold CallingA daily cold calling system: call blocks, dial math, openers, objection scripts and follow-up.Read the article →Cold Calling Script Templates for B2B7 copy-paste cold calling script templates for B2B: permission opener, trigger opener, gatekeeper, 15-second pitch, meeting ask, voicemail and follow-up.Read the article →B2B Cold Email Templates That Book Meetings7 B2B cold email templates that book meetings: trigger, problem-first, voicemail, value, case study, referral and breakup, plus a 14-day sequence.Read the article →Best Books on Cold Calling and B2B SalesThe best books on cold calling and B2B sales in 2026, picked by a 20-year B2B seller: prospecting, objections, discovery, negotiation and closing.Read the article →
Prefer word-for-word answers? See all 8 objection scripts or get the free Objection Cheat Sheet.