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Cold call objection · Script + tips

How to Handle ‘Send Me a Proposal’Cold call script

“Send me a proposal” sounds like progress. But a proposal written without discovery is a guess, and guesses get filed away. Ask for 15 minutes to get it right the first time.

Show me the script
The script

What to say when they say “Send me a proposal”

Prospect

Sounds fine – just send me a proposal.

You

Happy to. To get it right the first time, can we take 15 minutes to go through your needs? Otherwise I’m guessing.

Prospect

Okay, what do you need to know?

You

Three things: what you want to achieve, by when, and who signs off. Shall we do Tuesday at 2?

Adapt the wording to your product and your own voice. A script is a starting point, not something to read out word for word.

Practical tips

Make it work on a real call

  1. A proposal without discovery is a guess. Ask for a short call first.
  2. Present the proposal live instead of only sending it, so you can handle questions on the spot.
  3. Agree on a decision date before the proposal goes out.
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FAQ

Questions about “Send me a proposal”

How do you respond to “send me a proposal” on a cold call?

Agree, then ask for 15 minutes to understand the goal, the timeline and who signs off, so the proposal fits.

Should you email a proposal or present it?

Present it live when you can and send it afterwards. That way you can answer questions and agree on next steps.

Why not just send the proposal right away?

A proposal written without discovery is a guess, and guesses get filed away. Run a short discovery first and agree on a decision date before the proposal goes out.

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