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Cold call objection · Script + tipsHow to Handle ‘We Already Have a Supplier’Cold call script
“We already have a supplier” means the need exists and someone already gets paid for it. That is good news. Your job is not to attack the incumbent – it is to find the one thing they would improve and offer a benchmark.
Show me the scriptWhat to say when they say “We already have a supplier”
We already have a supplier for that.
Good – that tells me it’s a priority for you. Out of curiosity, if you could change one thing about how it works today, what would it be?
Honestly, response times could be better.
That’s the thing we hear most. I’m not asking you to switch. Would a 15-minute comparison be useful, so you have a benchmark for your next review?
Adapt the wording to your product and your own voice. A script is a starting point, not something to read out word for word.
Make it work on a real call
- Never criticise the current supplier. The prospect chose them, so criticism feels like criticism of the prospect.
- Ask for the one thing they would change. That gap is your opening.
- Ask when the contract is up for renewal and put that date in your CRM.
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Questions about “We already have a supplier”
How do you respond when a prospect already has a supplier?
Acknowledge it as a good sign, ask what they would change about the current setup and offer a short comparison instead of a switch.
Should I talk negatively about the competitor?
No. Focus on the gap the prospect names and on what a benchmark would show them.
When should you follow up with a prospect who already has a supplier?
Ask when the current contract is up for renewal and put that date in your CRM, so you are in touch before their next review.